What is a joint venture? Simply put, it is a type of association. You look for sellers whose business is in your chosen niche, for example “Dog Training” that has an email list of subscribers, many of whom may be interested in your product.

This kind of deal can be the lifeblood of your business. Half a dozen good joint venture partners, who promote your product to their email list for a commission, can shoot your sales through the roof!

Stop! Do not rush into this and make the usual beginner mistake. You’ve just written your ebook and are already reaching out to dozens of potential JV partners. Wrong! When you contact potential partners, you should give them figures on the conversion rates of their sites.

What conversion rate? It is simply the difference between the number of people who visit your site and the number of people who actually visit and buy your product. For example. If you get a hundred visitors and three people buy, then your conversion is three percent. You need to wait until you have had at least a thousand visitors before you get your conversion rate. Put a hit counter on your website so you can calculate your conversion. There are some free ones available for download, such as webstat.net or statcounter.com.

Now you can see how your site is performing. If sales are low or no one is buying, work on your sales letter or whatever else you need to do to increase sales. When you get good conversion numbers, you can contact JV partners.

Offer great commissions to potential JV partners. If you normally pay your affiliates fifty percent commission, then offer your JV partners seventy percent. Did that shock you? Seventy percent? That only leaves you twenty-five percent. But these people are going to send you a lot of visitors. That means a lot more sales. A small profit on many sales is better than all the profit on no sales.

Lots of visitors means you can build your email list and offer other products through email promotions. Also remember, your real wealth can come from the end products you sell to your list.

Correspond! In other words, return the favor. Tell your JV partners that you will be placing your affiliate link on their back-end, to market their site. Tell them you’ll be doing joint ventures with other marketers in your niche, so they get even more visitors to your site for free.

Relevance. Obviously, if your ebook is on the subject of “wedding planning”. Then you won’t contact sellers in dog training niches. Contact those people with products aimed at your niche market. Then you know that your list is full of people who are interested in what you are selling.

How will you find these vendors? Go to clickbank.com and on the home page click on “promote products” then click on “marketplace” and search for sellers in your niche. Get in touch with them and see if they are interested in joint ventures.

Here’s a neat trick, this will find sellers with ready-made lists that they can send an email promotion to and sell many copies of your e-book almost overnight.

Go to Google and type in “wedding planning ezine” or whatever niche your product is targeting. You should now see a list of results showing websites where people have wedding planning ezines (or ezines). Now spend some time reviewing the results and you should find more JV contacts than you’ll ever need.

Here’s an awesome trick, websites with your niche keyword in their domain name would make great potential JV partners. Go to Google and type “allintitle:(niche)”, for example, if your ebook was about fly fishing, you would type allintitle:fly fishing, review the results and contact potential JV partners.

When you have established a successful joint venture, you can use this as leverage to establish new ones with different partners. You can show that you know what he’s doing by telling potential new members, “Mr. Smith from flyfishingrus.com earned $xxx from an email to his list.” A real example of a good result is a very powerful persuader.

Now you know how to do it. What are you waiting for?