Each business must create a unique selling proposition to challenge the competition and increase virtual sales, and help their website stand out from all the rest. This includes a virtual assistant business, especially with all the new competition on the web.

Market analysts call this a unique selling proposition (USP) of the company. A USP makes a virtual assistant business stand out and drives potential customers away from competitors. Your USP should be your secret weapon that sets you apart from everyone else. It has to be unique and identifiable only to your virtual assistant business, and it needs to grab people’s attention as soon as they read it. Try to make it something that can’t be easily copied and offers your clients a specific, marketable benefit that you can capitalize on when you get ready to market your VA business online and offline.

Most USPs are hard to come by and take a long time to formulate and develop. To make your job easier, here are some suggestions to help you create a unique selling proposition for your virtual assistant business. The most successful online VA businesses have made their mark by putting their business capabilities into words. Take a look at how your competitors market themselves before you start promoting yourself, and pick the skills you think make you stand out. Slogans that showcase capabilities are crucial to building brand buy-in, so find a way to express your specialties as a virtual assistant and create a website with that focus.

• What is the strength and weakness of your business? How about the competition? This makes it better for you to identify the necessary action areas from which you can proceed to develop your unique selling point.
• What makes it unique? If there aren’t any, then make one up! In the long run, when your USP becomes word of mouth, your company will be recognized as a market leader and expert.
• What problems does your VA business solve for your clientele? All clients always ask the question ‘How can you really help me?’ which is what your service should be able to provide. Offer a guarantee on your service or a solution to customer problems.
• Be explicit and specific when articulating the unique selling point of your virtual assistant business. However, make sure you never make a statement that you cannot deliver. Your USP or tagline may sound good and be very enticing, but if you can’t deliver on what you promise, your unique selling point becomes dead weight and useless.

Once the unique selling point of your virtual assistant business is identified and established, the next step is to shorten or summarize it in a few words. Communicate it to the public where and when you can: in the phone book, on your stationery, promotional and marketing ads, email signatures, anywhere your customers are available to read it and hear your message loud and clear.