Let’s start with the question; Why are agency values ​​important? Agency values ​​are important because they will likely determine the success or failure of your agency. That gets my attention.

As long as the success or failure of a business venture is based on a concept, it is worth the time and effort to understand what is behind the question; what approach or concept we think will best produce the result we want. So, one might ask; exactly what are some agency values.

For starters, values ​​are what drive effort and effort is what produces results, good or bad. Effort in the wrong places rarely produces the right results. So there are really two things here that are important: effort and direction. While both are important, effort comes first; you must have something before you can direct it. Today we only talk about Effort, Direction is for another day.

An example of how values ​​drive effort is often and most visibly manifested in sales. A lot of sales activity (effort) often produces more sales, but possibly not the right sales (direction). Now here’s the exciting part: You can really control your effort by choosing the right values ​​and matching the new hire’s talent to those values. The key here is to understand that people work to fulfill their values, not yours, and they are not trying to put something in someone that doesn’t exist. It all comes down to finding and hiring people who have values ​​that match the agency’s needs.

So now it’s starting to clear up. Why do we want to know the values ​​of your agency? Answer; so that you can hire people with values ​​similar to those of our agency. Now what are some important agency values?

1. Theoretical values: those that value knowledge and continuous learning or intellectual growth.
2. Traditional values: those who value the tradition inherent in the social structure, rules, regulations and principles.
3. Utility Values: Those who value achievement, results, and rewards for their investment of time, resources, and energy.
4. Individualistic values: those who value personal recognition, freedom and control over their future and the future of others.
5. Social values: those that act to improve the well-being of others.
6. Aesthetic values: those who seek a balance in their lives, who are creative, who express themselves and who love beauty and nature.

And here is the really important thing, after 40 years of research and work with agencies of all sizes, we know the values ​​that are most likely to produce success in any situation.