We all keep waiting on a platform popularly called ‘Facebook’ to be a little boy or his old grandfather. But don’t think that turning it into a money generator and customer conversion base will make you super happy.

Well! That sounds great, but the point is what really is a sales funnel or a digital marketing funnel?

A basic path that would give you a profitable business if customers tracked you down; from a prospect to take the customer to regular buyers. Each sales model tends to divide the marketing funnel into several steps based on your requirements.

When you have a specific platform for this purpose like Facebook, what matters is how do you use it for remarketing? Instead of being frustrated about not getting instant results, one should focus on the step-by-step process.

For the simplest explanation of a Facebook sales funnel, we can think of a funnel that produces dollars and dollars, of course, by adding the fuel in it. Fuel in this context refers to quality content that can be really good blogs and articles, attractive ads, social networks that are Facebook itself, and the funnel will be ready to promote your business.

Let’s go step by step

Building content is the foundation and building block when it comes to an opportunity funnel. So focus on videos, blogs, e-books, which are very attractive and good enough to unite the audience.

Take advantage of your effective content as that will get you to this point. “Understand your audience.” It may sound too easy, but it is a process that requires a lot of work and planning. Chalk and separate people in a variety of ways, so you know who to focus on. Jump in and find some things people will find cheesy to read, post them on specific Facebook pages and groups. Is your content capable of attracting traffic? Don’t stop until you firmly say a big YES.

Now turn your audience around. Oh! How to do that is somewhat complicated, what you can do is not finish giving a closer zip closure to your blogs. Let your videos do that. Let me convey the rest in an interesting way. In this way, you will attract the audience directly to the ‘offer’ that is included in a nutshell in the video. And now when we lower the tail of the snake, it pushes the audience to your landing page and then to the product page.

Haha! Don’t stop, the goal has yet to be reached. After doing so much, we take them to this stage, but none of them will be converted. So now simply lure them in with discounted offers, free trials, free e-books, and many more innovative ideas.

Customer trust will now be built by word of mouth, so try adding testimonials. You just need to develop that trust factor.

Ultimately, that sugar-coated remarketing strategy will get the job done. But that’s where you need to work according to your specific business so that people buy the product at the price you decide.

Things to remember

When dealing with this, there are a few essential things to keep in mind.

• First of all, don’t mess around with Facebook technologies. If you don’t have pixel installation, custom conversion, or tag management, you are probably causing problems.
• Try to understand the intention of the audience, someone is looking for the product, that does not mean that they will also buy it. So we need to do some research on the mindset of the niche customers.
• Your content is the tool, use your weapon and develop that desire within the customer and turn him into a customer. The content, of course, must be explanatory and logical; otherwise you are not writing to feed anyone’s head.
• Don’t lack confidence in Facebook, the platform will prove to be a lead converter or lead funnel.

Okay! Now you are ready to go.

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