Marketing strategies come after goals and vision.
and the mission statement and before the action plan and tasks.
The marketing strategy is how you are going to carry out the
objective.

Tasks contain the detail. Tasks are what you want to list
and keep track on your day timer system, not your
marketing plan. Whether I’m in Outlook, a Franklin guy
system, or in your electronic citation system such as a Palm
Pilot. It doesn’t matter if you prefer to start with a task
and move towards the target or work from the
target down. Both should achieve the same result.

After creating the goals and making sure they are
SMART (specific, measurable, action-oriented and
achievable, realistic and timely), focus on one and
progress to Action Plan and Tasks. Completing one at a time
time in this way will expose any gaps or duplicates.

Occasionally, there may be several strategies for a
target or multiple targets for a strategy. Yes this
happens look for duplicates. Duplicate says the same
in different words. This review will keep the plan clear
and concise

In my role as a consultant, I constantly see two mistakes being made
during the strategy clarification process. keep these on
mind as you define yours:

1. Deadline not considered or matched so you can
deliver the desired results.

2. Choose what is comfortable but does not reach a great
enough profitable target market.

time frame

Strategies should be designated as short, medium and
long term gold The time of each depends on the
business approach, market and its stage of maturity. for a new
business owner, maybe all you can handle is a 3 month plan
— short term. Where an established business can declare
theirs in longer periods: short term 1 year, medium term 3 years,
and long term 5 years. A mature business can have 3, 5 and
10

Trading on a 30 day vacuum for too long creates flash
fires that constantly need to be distinguished. When
this happens, the business is running it. The 31st is a
fight to create the next 30-day plan and cycle
repeat After so many of these cycles, even the most
the patient person will give up planning.

Balance for a new business will have more in the short term
objectives and strategies and less in the medium and long term.
This usually happens because trying and finding what works
is still a big part of their process and marketing
the system is still in the process of change.

Balance for an established business (5-10 years) would have
more medium-term goals and strategies. where a
mature businesses (ten years plus) would strive for more
softness in their long-term strategies except for new
product or service development that begins its heaviest set
of short-term strategies.

choice

Choosing the right strategy is not always about establishing a
comfortable strategy for the solopreneur. The right thing
strategy is right for prospects. The best
one delivers the desired results. Normally one who
reaches the market in the fastest and easiest way using
the least amount of resources.

I hear comments from independent entrepreneurs like this: “I don’t like
do that.” “I just can’t do that.” “I refuse
do that.” “I don’t have time.” This closed mind
just because it’s awkward is your success spoiler.
Then they justify it with “Money isn’t everything.”
They know logically that it is natural to justify any decision.
we do but they don’t see the connection. some figure
this years later, others never understand and leave
business, and others finally get to it.
comfortable place.

The perfect strategy serves both the comfort level and the
widest possible market so that you can offer the desired
results.

Don’t waste time doing what is comfortable for you.
does not reach a sufficiently profitable market. this wastes
valuable and limited resources and creates failure.

Once you incorporate these important features into your
Strategy development will make your plan easier to follow and
implement.