Web broadcast with video and full motion graphics: Much easier than you thought!

Most people see a webcast with video and full motion graphics and think, “Wow, that must be expensive and complex.” Well, it’s actually quite easy and within your reach.

I’m not talking about simple Go To Meetings webcasts. Rather, I’m talking about the real deal: live streams with full-motion HD quality video and graphics that stream live or on-demand over the Internet. This is the kind of impressive professional presentation that catapults the image and value of a brand.

The process is simple but requires preparation, technology and production support. First, here’s what you DON’T NEED:

• A studio or professional filming space.
• satellite trucks.
• Access to servers or other complex equipment.

Instead, you can use your office or conference room and a small camera crew to properly set up your session. Of course, you may want the look of a professional studio set that can be rented.

Web dissemination strategies

Web broadcasts open the doors to a multitude of powerful trading strategies. You may:

• Stream meetings live for those unable to attend.
• Survey audiences and display the results in real time.
• Allow attendees to ask a moderator questions.
• Provide attachments, links, presenter bios, and more.

Also, during a presentation, our system records each “swipe forward” click as a bookmark. As a result, if the stream is available for on-demand viewing, the end user can use a “slide sorter view” to quickly and easily access all parts of the stream.

it really works

I recently worked with a major technology company to produce and broadcast their 2011 kickoff meeting. The broadcast enabled people from around the world to view and participate in the meeting from their local offices. It saved the company tens of thousands of dollars in airline tickets, hotel stays, and lost productivity.

In addition, companies, healthcare facilities, and government agencies around the world use webcasting for trainings, employee briefings, and corporate communications. The webcasts help these organizations to:

• Build stronger teams with direct communication between management and employees.
• Reduce travel and increase efficiency.
• Empower staff through training and professional development.
• Capture, preserve and extend the reach of conferences and other events.
• Strengthen sales, marketing and investor communications.
• Reduce customer support costs while increasing customer satisfaction.

Also, if you are looking for additional sources of income, you can charge a fee for people to attend your webcasts and watch breakout sessions. The opportunities are endless.

Learn more

If you have questions for me, please post them in the comments section. And stay tuned – I’ll be posting more on this topic and other ways to use video and live events to grow your business soon.

Thanks for your attention!

To be honest,

Robert S. Grossman
President and Executive Producer
creative focus group
(818) 728-9200
[email protected]