Getting noticed online despite how unique and high-quality your product or service is can be quite a challenge. With so many other websites vying for attention, you’ll need all the help you can get to increase traffic to your own site. Here are some great ideas to help you out.
Contrary to what some people think, these techniques still work. SEO stands for Search Engine Optimization, which basically means maximizing your website to create more impact. Some of the basic ways are pretty simple, like keywords and content.
With keywords, you simply make sure that the words that people use to search online are available on your site. So whenever someone starts a search, they will rank high on the SERP or search engine results page. That increases the chance that prospects will visit your site, which ultimately means more traffic.
Working with keywords can actually be a bit tricky. When using this technique, taking note of the keyword count is crucial, as having too many will be counterproductive. Search engines may consider this as spamdexing and give you a lower rating.
You can also use long tail keywords to improve results. These are keyword phrases that increase the chance of ranking higher. Let’s say, for example, that you were in the cake business. With so many other pastry or bakery businesses, the chances are higher and the more established businesses will rank as strong. Therefore, using long-tail keywords like “custom birthday cakes” can improve your appearance on the SERP.
Although this is part of SEO techniques, content writing is so important that it needs to be discussed separately. While it’s true that increasing traffic plays a key role in promoting your brand, you also want visitors to stick around and actually browse your site. This will be possible with quality content. Include details and other necessary information so customers can get what they need from your site.
Don’t be afraid to play around with the length of your articles or content so that you can appeal to different types of readers online. It’s also worth adding interesting and attention-grabbing titles to your site. Keep in mind that when people browse the World Wide Web, there are many other things trying to get their attention. Your creative, comprehensive and well-written headlines will attract them and increase your traffic.
A great way to promote your site without shelling out a large chunk of your marketing budget is through the use of social media. There are over 2 billion active users on social media, so over 90% of retail brands use it for marketing. With such a large marketplace available at virtually no cost, it would be tragic for you not to use it.
You can post eye-catching headlines to market your brand and provide links to your website. Using social media platforms is a great way to let other people know about your business.
Also a simple but effective way to increase traffic is to invite people to enter. Imagine it as a virtual flyer that captures the customer’s attention so that they visit it wanting to know more.
Higher traffic usually means a higher chance of making a sale, and ultimately this is what all businesses are looking for. There are several ways to do this, but the methods mentioned above are simple and don’t involve spending too much of your marketing budget.