Fashion blogging can be an overwhelming field to start with. I recommend selecting a niche topic to help you define the direction of your blog. For example, instead of a blog about fashion accessories, consider a more focused topic, such as original rings or designer sunglasses. Choose something that you are passionate about. You have to love the subject or else you will be left uninspired.

Tip:There are already thousands of fashion blogs, but don’t be discouraged. The best approach is to produce a blog from your point of view, a blog that only YOU can create. The best blogs have a strong voice and unique content. Make sure to put a spin on the theme of your choice. This will make your blog stand out from others and it will also generate more traffic to your site.

If you don’t know in which direction to take your fashion blog, here are some categories to consider:

Street fashion

• This is a really cool way to document and share the local fashion scene with everyone. Street fashion bloggers are becoming more influential as high-end designers turn to the streets for inspiration on the runways.

Celebrity Fashion

• If you follow celebrity culture and love to watch award shows to see what people are wearing, then maybe celebrity fashion blogs are for you. The positive side of starting a celebrity fashion blog is that there is a lot of material to work with, a whole industry dedicated to celebrity photos. The downside is that this market is saturated, so you need to make sure your blog is unique to get attention.

High-end fashion

• If you want to use your blog as a platform to start a career in the fashion industry (fashion publishing, in particular), you may want your content to focus on high-end designers and labels. Celebrate the art of Oscar de la Renta, Alexander McQueen and Karl Lagerfeld with posts about seasonal shows.

Accessories

• There are so many subgenres for this category. Pick something that you really connect with. Search the web for accessories that are unique and share them through your posts. Perhaps you could work with a partner and take a more conversational approach so that your blog is more about two friends talking about interesting findings.

Shoes

• As in the accessories category, there are many paths to running a shoe blog. Again, choose what works for you. If you are an expert shoe shopper and you know the best places to buy shoes online, share it with the world.

Shopping / Style Guide

• Do you love putting together looks? Share your work on your blog. This can be fun and creatively satisfying. Polyvore is a great resource suitable for a style guide or shopping blog.

Trends

• The survival of the fashion industry depends on its fast cycles. Start a fashion blog about trends – what’s hot right now and what’s hot in the future. Maybe you want a nostalgic blog about your favorite trends from the past. Scrunchies anyone?

Low budget fashion

• There are many blogs that are already dedicated to fashion on a limited budget and are great for targeting a young and frugal audience. Producing the content will likely require a lot of searching the web for great deals and unique finds, so be prepared to do some research.

Personal style

• Maybe you want an outlet to express your personal style. Start a fashion blog about how wonderful you dress, share photos, and post items you want.

Night life style

• You could approach this category seriously or irreverently, think gofugyourself.com dedicated to the cast of Jersey Shore. If you’re a hardcore clubber who’s partying every weekend and you’re always looking for the perfect body-hugging blouse, skirt, dress … or want to laugh at some ridiculously skanky clubs, this could be a fun topic. for you.

Vintage fashion

• Pick a decade and have fun with it! Find some amazing old pictures, movie clips, movie posters, etc. Show and celebrate the awesomeness of vintage fashion.

Alternative, gothic, scene, etc.

• A blog is a great way to showcase alternative fashion. If you have a unique take on a certain social scene, share what you think is good about it. Alternative fashion blogs can also foster a strong online community, drawing readers to your site regularly.

Designated

• If you are a designer, I think a blog is a great idea. You can post images of your work, it can act as a portfolio site, and you can share your experiences with other designers.

Fashion tips

• If your friends ask you for suggestions on what to wear, consider becoming an online fashion authority and start your own fashion advice blog. Write posts that provide tips on how to dress (for example, how to dress for a job interview) and answer your readers’ fashion questions.