Not long ago we were waiting for the friendly neighborhood postman or the long distance call. More recently, it is the ubiquitous email. They see the present and things have improved. We experience tweets, Facebook posts and updates continuously. Not to mention the instant look of everything. This evolution in obtaining social engagement will reach new heights in the future. There will hardly be any difference between the real world and the virtual one. With this, we will see the potential trends that will shape the near future.
The rise of location-based features
Location-dependent services like Gowalla, Foursquare will dominate the prospective future. Brand agencies will continue to shape the service that is already expanding across various demographic, topographic and regional data. The population will like to take advantage of the content related to the locale. In addition, they will share said content, making it a closer social connection while remaining relevant. Currently, location-dependent mobile services have more than 50 million users. This will further encourage 500 million users by the end of this year. By 2014, services will contribute about $12.7 billion.
share content
Today, sharing video content is a crucial aspect of maintaining social engagement. This trend will only move north due to technological growth in streaming video. Such technology fosters the motive to share for both salespeople and prospects. In truth, video-based sites are controlled by consumers, not brand agencies. The masses make and watch the content they want to see. More than 35 hours of video are updated every minute on YouTube mobile access accounts for almost 10%.
Augmented Reality: The True Experience
This real-time mechanism of combining live information or action with the real world will play a key role in future social interactions. Augmented Reality brings to life both social and real events. In addition, it will bring to life places such as museums and tourist attractions while generating social commitment. Technological mechanisms, for example, Layar are becoming more and more popular through the Android platform. It will continue to foster growth exponentially. Brand agencies using augmented reality will play a key role in e-commerce, where potential customers can “try on” different outfits and accessories.
Games: the social style
Zynga he is to games what Henry Ford is to cars. Both made their offer affordable for the common man. by Zynga The $15 billion valuation is a testament to that fact. By now, social gaming has changed the way we conduct trade and commerce in a variety of ways. Let’s face it, almost everyone is guilty of protecting their virtual cattle and preserving the green of their villages. The direction of such applications only goes in one direction: the progressive way. As brand agencies continue to alter our lives and create more interactive experiences. In short, turning social engagement into the prospective future will get people to choose your market, and in turn, the market will come to them.