2008 Campaign Results

This article is perfect for someone who owns their own business or works for a large corporation who wants to implement cutting-edge marketing through social marketing Y social networks. This article is not really about which of the two candidates (Barack Obama and John McCain) is better, and I will also deal with this topic impartially. I have heard so many people in so many forums say that the Obama campaign was a masterpiece of the art of social marketing. Looking at the demographics in exit polls alone, the demographics seemed to support the following (according to the Associated Press):

1. Minorities: Ninety-six percent of black voters supported Obama. He also attracted the votes of two-thirds of Hispanics

two. young people: Obama won the under-30 crowd by 34 percentage points. This surpassed Bill Clinton’s 19-point lead over Bob Dole among young voters in 1996.

3. Women: Obama attracted 56 percent of women voters. Single women also voted for Obama over McCain by 70 to 29 percent.

Four. white men: He had the support of 41 percent of white men. Before Obama, no Democrat since Jimmy Carter had won more than 38 percent of the white male vote.

5. Hillary Clinton fans: Obama won more than 84 percent of the Democrats who backed Hillary Clinton in the primary.

Just looking at You Tube, Obama had an incredible 1,800%2B of videos uploaded compared to around 300%2B for McCain. Regardless of the quality of the videos, the raw numbers would indicate a lot of effort to get the world committed to video to commit to Obama. So for those of us who want to take full advantage of the power of social media and media channels, you may be wondering, so how can I make it work for me? And now, I’m interested in putting together the other elements of the Obama campaign in order to better understand the blueprint the Obama campaign used to achieve success. If you have any specific tactics that you can endorse actually being used in that campaign, I’d be interested to see his feedback.

Social Media/Social Marketing Model for Your Use

For the benefit of all of us as marketers, the way to make this work for us is to design it in a way that we can all make this actionable in our businesses. This strictly relates to the best use of social internet marketing in connection with any election campaign, product or service. The marketing approach would be approached as follows:

1.Research

What did the American people want to hear, in what media did they want to hear it, what is the tone. All this material can be heard using the following tools:

Twitter Search – search.twitter.com
Technorati Blog Search – technorati.com/search
Google Blog Search – blogsearch.google.com

All you need to do is use these tools to make intelligent queries on media usage, one-by-one spills on election issues, attitudes, or more. The result of the step is simply what keywords would be used when a member of your market (or audience, or voting population) would use when they go to get more information, complain, or just chat about what’s going well. , what goes wrong, suggestions, comments. People like to talk. And when they do, you’ll want to be there when they talk right now. The tools above are ways to find out a lot about your customers, and for Obama, those customers are voters.

2.Traffic

Use Google’s keyword tool, Twitter search, and other blogs that come up from previous blog searches to really determine what the big issues are numerically and where they’re being talked about the most. The campaign manager would take all of this information and drive the campaign from the top down both online and offline. In this way, the message is homogenized in all media. The Obama campaign made heavy use of Twitter (as mentioned above, Joe Biden’s assignment was announced on Twitter to the media at large). Technorati today has 2,184,113 posts for Obama vs. 1,427,112 posts for McCain.) Google Blog Search shows 22,589,013 unique blog posts for Obama and 3,240,813 for McCain.

3. Position of problems

The staff assignments to each of the means to master the main vehicles (as you can clearly see) was the big job. It was a great project management job to continue to track down the issues and control the keyboards to keep the top blogs aligned with the message of hope and change that was central to the Obama campaign. If you’ve used Twitter, the message comes fast and with the fury, so you need dedicated hands on the keyboard all the time to manage the comments and results as they come in.

4. Follow-up campaign results and problems

The interesting part of this plan is the fact that it is ultimately at this step that the campaign manager decides what the product is. Up to this point in the process, everything is simply a matter of finding out who is talking, what they are talking about, and where they are talking. So we finally have a “product” or “product concept” that can be turned into a product campaign. How do you track something like that? Comments on specific blogs are the most credible comments. Simply counting the negative versus the positive would be a good rough measure. When people get behind a keyboard (or finger board), they’re pretty honest! So use their feedback to adjust the campaign message, tone, and find new media for the message.

You might also be interested in trying to piece this together. The above would be the model with which to start putting together campaigns that would help drive positive change, whether for products, services or public officials. I hope this is helpful to you and would love to hear any other contributions that might help deepen a better understanding for all of us. Thank you all.

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© Copyright – 2008 Frank Dobner