In January 2008, Frank Kern returned to the world of internet marketing and experienced a meteoric rise to celebrity guru in a matter of weeks.

As it did? He used the same methods to achieve fame that he actually teaches in his Crowd Control course.

While there may have been a couple of releases last year that generated more in terms of total revenue, none had the hoopla and fanfare of Frank Kern’s Mass Control release.

And now that 2009 is upon us, Frank has announced that he will release a new version of his famous product, Mass Control 2.0.

So what’s in Mass control 2.0 that wasn’t in the original? Well, first of all, instead of being a digital-only product, the new version is now a physical product that comes on a bunch of DVDs and manuals instead of having to watch it on a computer. You can definitely expect to receive a “big box of stuff.”

The other big addition, and probably the most significant difference, is that this version comes with Frank Kern’s crowd control course.

What the heck is crowd control you ask? Well, that’s not the easiest thing to explain, but the bottom line is that when you use it correctly, you’ll have people demanding to buy your stuff, but you don’t actually do any hard selling.

I was in Orlando when Frank did his first “Crowd Control” infused presentation back in 2008 and I have to admit it was one of the most impressive things I have ever seen, and Frank is finally breaking down the whole process and how to use it.

If you want me to describe it another way, it’s basically a guide on how to influence people the same way a cult leader would. While you may not want to have your own cult, having that kind of influence over people is enormously powerful and profitable.

Another very interesting and valuable bonus that you will get with Mass Control 2.0 is a free seminar at the Hard Rock Hotel in San Diego, California. I have to say that the first seminar (for original owners of Mass Control) was absolutely the best seminar I attended in the last year and I learned a few things that have made me a lot of money. It’s not the same old “launch fest” that has become so common in the marketing world.

If you do nothing else, I recommend saving all the emails and watching all the videos and taking notes on how Frank orchestrates his product launch. When it comes to launching a product, there’s no one better at it, period. Pay close attention to the language you use in your videos (you use a lot of NLP stuff) and pay attention to the launch sequence.