It’s no secret that serving many people per hour is more lucrative for a personal trainer than serving one person per hour. It is also a more affordable option for a customer. However, it is quite a secret how some personal training companies seem to make huge profits and others do not. Rookie mistakes can cost you money in the short and long term.

Here are eight reasons why your percentage of revenue from small or large group training isn’t higher. If you’re looking for help to guide you through starting a group training or a veteran group training leader looking to grow your business, this is for you.

It’s easier to avoid these traps in the first place, but if you have, change them as quickly as you can. No matter how long you’ve been going the wrong way, turn around.

1.) Charge per hour or session. Charge for the result and the results. Increase value and experience. Read Priceless by William Poundstone.

2.) Low prices. If you’re not getting more and more to train two, four, five, and 10, there’s something wrong. Somehow, although most trainers reduce the fee to train four, say, to a quarter of their fee. His hourly income is the same if he does this. You have devalued your service.

3.) Subsale. There is no reward in thinking that if you build it they will come. If they weren’t heating up your phone lines by requesting service, they wouldn’t sign up en masse because you decided it was an opportunity. Who knows about that? Who has the problem you are solving with the group program? You will still have to go to where they hang out and connect with them.

4.) One level programs. Begin with the end in mind. If you start a boxing group, you will have a lot of beginners. What do you offer next for them? If you think of your groups as a sequence of options for each level of athletes, your programs grow by 66%.

5.) Neglecting social interactions. Participants in groups value the social connections that emerge from group exercise. The loyalty of that group turns not only to the show but to each other. facilitate that.

6.) Do not renew before hiring new ones. Your current customer is much more valuable than the next one. Focus on renewing them before recruiting others. How can you make it irresistible?

7.) Ignore previous attendees. People leave for various reasons. You never want to lose touch. If you’re not emailing people who have been your customers at least weekly, why? A current offer may no longer fit your schedule. Don’t wait until you have a promotion to contact them again.

8.) Flyer down the seat of your pants. If you think your promotion is done when you’ve created a flyer and hung it on the wall, keep your other work. First of all, flyers are usually not well designed with images and text for the target customer. Second, no one will see it. Ads alone will not work for you in the future. Learn to write, make videos and create press releases.

Group Training is a lucrative business for the smart and creative personal trainer. For the trainer who thinks through the program, positioning, and marketing, then consistently delivers value, the biggest win is a group away.