Your earring cards can help you sell more handmade jewelry. They should complement the style of your jewelry, display your work in a nice way, and answer your customers’ questions about the earrings they liked.

Although you can buy ready-made earring cards from most jewelry vendors, I think it is much more professional to make your own. Its unique custom earring packaging adds a high-quality, handmade touch to your jewelry line, especially if it coordinates well with your other jewelry packaging.

Earring cards are easy to design and make, or to make for yourself. And you can make them for just pennies each, a good investment considering the impression they make.

What information should your pending cards have?

* Information about your jewelry business –

Somewhere on the card, be sure to include the name of your jewelry business, plus all of your contact information: your website URL, email address, and phone number.

Also, if you are active on any of the major online social networks, you may want to add your profile (s) to your jewelry packaging as many of your customers are probably active there too and may prefer communicate with you that way.

You may need to put your contact information on the back of the card to prevent the text on the front from distracting customers’ eyes from the earrings.

Your contact information helps customers feel that you are a legitimate business that will be around for a while. It implies that you are behind your jewelry and that you can be contacted if the customer has a problem with your products.

Also, customers often keep personalized earring cards and jewelry tags, usually keeping them somewhere in their jewelry box. And when a customer has your contact information handy, they are very likely to contact you or shop on your website when they want to buy more jewelry or make custom pieces.

Even when customers misplace their business card, they tend to stick with the one-of-a-kind personalized earring display cards that come with their handmade jewelry.

* The jewelry components you used in the earrings –

Your earring cards should also list the materials (all beads, stones, clay, metals, paper, etc.) used to create the pair of earrings that hang from that card.

This information is especially important for people who are sensitive to metal and need to be sure of the metal to wear on their earlobes.

* Your logo (optional) –

If you have a logo design for your jewelry business, I recommend that you include it somewhere on all of your jewelry packaging. It helps to create awareness among customers and recognition for your jewelry line.

What size of earring cards do you need?

Before designing your earring cards, carefully measure your earring displays, as well as the bags or boxes you will put your earrings in when they are sold.

I found out the hard way that a little pre-measurement can save you a lot of frustration after making your to-do cards!

More tips for creating your own earring cards

Be sure to use the heaviest card stock that will work for your printer or copier. Heavier paper will help your cards survive the handling they will receive at jewelry shows and house parties.

Use only acid-free paper or cardstock for all your earring cards and jewelry tags. Anything else will cause the metals in your jewelry to tarnish more quickly.