Search engine optimization, commonly called SEO, is the key to getting more website traffic and you want to make sure that you use the best search engine optimization strategy and white hat onsite and offsite methods to get the best results. Read on for some of the best SEO tips.
Whether you operate an e-commerce site or a business website, using good SEO techniques will help Google and other search engines rank your website higher in the search engine results pages (SERPs) when potential customers search for keywords relevant to your business.
SEO TIP 1: Running an ecommerce site or business website is not just about having the flashiest or most elegant website. It should be more about having a website that is easy to navigate and employing the best SEO strategies to drive traffic to that site.
SEO TIP 2: Your website budget should be split between design, SEO, and internet marketing. If you set aside at least half of your website budget for search engine optimization and internet marketing, it will be the best investment you’ll ever make in your business if done right.
SEO TIP 3: Before the content for your website is written, you need to create a list of keywords to use that will provide the best search engine optimization results. Do this by checking the monthly search volume for each keyword. Choose keywords that have good search volume and less competition and stay away from keywords with the highest and lowest search volume and you will be a very happy website owner! In other words, don’t try to rank for the keywords “Google” or “Microsoft” unless you have an unlimited internet marketing budget!
SEO TIP 4: By choosing medium to high volume, niche keyword phrases or what are called long tail keywords, you have an advantage. It doesn’t make much sense to focus on low volume keywords or keyword phrases that have low search volume. It’s good for writing content for your site or for articles too, there’s not much point in writing about how to reinvent the wheel if no one searches for that keyword.
SEO TIP 5: Once you establish the best keywords or keyword phrases for each of your website pages, that word should be in the title Meta tags, description, and the actual URL. For the site, the content writing the keyword or keyphrase should be within the first 3-4 words of the page titles and this same principle holds true for article writing titles.
SEO TIP 6: When creating a new web page, keep in mind that it is better to use a hyphen rather than an underscore in the URL and it can lead to better search engine optimization and keyword search results.
SEO TIP 7: Do not overuse the keyword phrase in your page content because search engines like Google will not compensate you and might even penalize you with a lower page rank for keyword stuffing or keywords cluttering your content. page. The same applies to the articles you write.
SEO TIP 8: SEO strategy starts at the top of every website page. Use your keyword phrase in the first sentence of the first paragraph on every page of your website, as Google and other search engines pay more attention to keywords near the top of the page, much more than under the fold. Below the fold refers to all the content that appears below the first screen, which means that you have to scroll down to read more on a website page.
SEO TIP 9: Another one of the best SEO tips for best search engine optimization is to provide your readers with content that offers a lot of information, a solution, answers a question, or just entertains them. The content must be well written, clear, concise and, above all, correct. Keep your website frequently updated with good content and you may even become an authority site!
SEO TIP 10: Incorporate your keyword phrase into anchor text links for content on the site and within articles, blog posts, or press releases. Off-site anchor text links help you get a backlink from dofollow sites which, in turn, help increase your page rank. The more backlinks, the better search results, however, that’s not all there is to it to drive traffic to your website.
Use SEO tips, or if you prefer, you can hire an SEO specialist or SEO service company who can help guide you along the way. The services and guidance offered by a professional SEO specialist are typically more than 100 to 1 in cost compared to you trying to do it all yourself and never starting or spending money in the wrong places. Read the series on SEO strategy which, if followed, almost always leads to success!
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