When a homeowner is in trouble, they look everywhere for help. They can ask family members, research the Internet, and more. One thing is certain, that the only place they look, at least 6 days a week, is their mailbox. They may not look for help online every day, but they will certainly open your mail.
When you take the time to send out a short sale letter, you are instantly setting yourself apart from the competition. Your short sale letter has two instant options:
- be thrown in the bin
- get open
Perhaps that sounds too simple; however, since the post office promises to deliver your mail, those are the simple chances your letter has. With mail rates falling at a rapid rate, there is much less competition than there used to be. There are days when a homeowner may only receive 2-4 letters. When his mail piece arrives on those days, he has a GREAT opportunity to spark interest and get the prospect to call him.
To capture the attention of the owner with your short sale letter, I invite you to consider the following:
- Headline – When the owner of the house opens his letter for the first time, how does he catch his attention? Is your headline big and bold? Is it a different color than the rest of your letter? Does it show them in less than 10 seconds how their problems can be solved if they keep reading? The more direct the title, the more interest you will arouse and maintain.
- call to action – How obvious do you make it for your prospect to contact you? What are you asking them to do? Are you asking them to call? Ask them to visit your website? The more obvious your call to action is, the more enthusiastic sales leads you’ll receive.
When your short sale letter to homeowners has a powerful headline and an obvious call to action, you’ll generate new leads every day.
Discover a short sale marketing system, including powerful short sale letters for homeowners today.