Anytime you create content, it’s important to consider who your audience is.

There will always be new people, intermediate and advanced users. As you create various types of copy, you’ll need to address the needs of these different levels of users based on their knowledge of your products.

newbies

When writing copy for someone who has no idea about you, your products or services, the copy should educate, inform, engage and inspire. The types of text you might want to write for a newbie are informational and educational, such as white papers and how-to articles.

You want to tell a story that intertwines your why with the why of your audience, while at the same time educating them. Because remember: it’s all about them.

You will have to express everything in a teaching mode without being condescending. A great way is to use testimonials, how-to videos, educational emails, and e-courses to help your new prospects learn about the problems they share with others, the solutions that exist, and why yours is better.

intermediate

Other people you will want to write content for within your niche are those who know about you and your products (as well as why they need them) but haven’t bought from you yet.

They’ve done their research, understood their needs and what will solve them, and now they’re trying to decide who will fill them. If you want to be that person they buy from, you’ll need to explain why you’re the one for the job.

These prospects need reassurance, as well as proof that you have the solution they are looking for. They know they have a problem, they know all the solutions out there, so now you have to show them how your solution is the best. You can do this through testimonials and stories that demonstrate the effectiveness of your product.

Advanced users

Finally, you will also need to write content for those who have already purchased from you. If you want to increase the lifetime revenue of each customer, this type of content is also very important.

The type of content you’ll write for these prospects makes assumptions about their knowledge of how good your products are, as well as what they’ll need next. It assumes they trust you because of the previous purchase, and it assumes they know their problems and that you have the solutions. You simply need to offer it to him.

It’s all about getting current customers to buy from you again. You can achieve this by sending them information about new products you offer. But you can also interact with them about how they use the product they bought. This will not only remind them how well made and perfect your product is, but it will also instill confidence in other products and services.