fischer is a well-known and established German company with an excellent track record of producing innovative building material products throughout the world. Since quality and reliability are some of the core aspects, fischer has always made sure that its customers get only the best support and to further confirm this, fischer received the “Superbrand” award once again this 2018. Superbrand is a platform known throughout the world that certifies leading brands for its brand and excellence in service. This prestigious award has been highly valued by companies as participation in the “Superbrands” program has always been by invitation only and this status is granted to these companies through a very rigorous vetting and voting process spearheaded by the board. of superbrands. This year, the event held at the Intercontinental Hotel in Dubai, United Arab Emirates on June 27 saw quite a few companies participate in this closed event, and fischer FZE was awarded superbrand status by the council of superbrands for second year in a row along with some other big name names like Dubai Police. “This is a great achievement for our team in the Middle East and for the entire group worldwide, as it highlights our industry-leading practices and the quality of our support and services for our clients,” says Ms. Kusum Rawat , fischer regional marketing manager Superbrands is a great platform for companies to stand out from the competition and also reassure our customer base of fischer brand and service excellence. Staying on top isn’t easy, and fischer understands that. To ensure this, fischer has always been exploring new options to further develop the brand and has recently introduced some new and innovative solutions, setting new standards in the global market in the field of steel and chemical anchors through its new capsule. fischer RM II. which can be installed directly without the need to clean the drill hole and the FBS II reusable anchor, which is an upgraded version of the FBS screw anchor. fischer Middle East and Africa has also been exploring and expanding its base in the region with the launch of new operations in Kenya, Ethiopia and Tanzania, which will make it much easier for fischer to reach and better assist its customer base in Africa. . fischer is also well known for its services such as on-site seminars and training programs, CPD-certified seminars, technical support and product demonstrations. If you would like to learn more about fischer and its services, you can do so by visiting http://www.fischer.ae