The Indian real estate industry has discovered a new and effective form of marketing which is known as real estate marketing. Today our country has more than 200 million users online and is made up of high net worth people, lower middle class and middle class people. Real estate companies in India are paying around 25% of their marketing expenses on digital marketing. Today, each and every customer conducts extensive research online before purchasing any product.

There are several ways to boost online sales with the help of digital marketing.

• Blogs are the most effective way

When it comes to a high-value product, detailed product details help the customer make better and informed decisions. Therefore, it becomes important to develop blogs about your products and FAQ’s related to the sector. Try conducting a survey within your current customer base. Go to the deeper questions and mention the answers for all of them on your blogs. Look for trending topics, as in the last few banks they lowered the interest rates on home loans. This type of news must always be presented effectively.

• Develop your strategy and campaign from a conversion perspective

It is very important to do all promotional activities from a conversion perspective. There’s no point in any campaign if you don’t have a call to action. You have to tell your audience what they are supposed to do after watching any video or campaign. Therefore, phrases such as “call”, “visit here” should definitely be used. Be creative in your campaigns, but keep the customer tactfully engaged and induce them to contact you. Don’t compromise on creativity because it is the key to any marketing strategy.

• Involve your customers whenever possible: email, blog, social networks, forums, etc.

You can track customers across the internet through emails, social media platforms like Facebook, Twitter, etc. and you can create blogs, forums and groups. You just have to join all of these and you will find more and more people looking for you. Engagement is the fastest and most effective tool to find an audience and this is done through various methods such as blogs, infographics, videos and any campaign should start, taking into account the end result of it, such as sales, loyalty and identity. . These engagement techniques are effective and, if done at the right time, will take your business to new heights.

• Second screen marketing for real estate

India is witnessing a new wave of technology and smartphones are first. Today, more than 90% of young people have smartphones, so it becomes essential for real estate companies to implement a second screen marketing strategy and they must have responsive mobile sites. You should do groups like Whats App, etc. and social media platforms like Instagram, vines. Real estate developers are targeting mobile and desktop clients, and in no time the results will be in front of you.