Graphic design is a highly demanded skill. The way things are seen is important to society, so creating high-quality design for ads, banners, logos, websites, and web content is important. You don’t have to be a pro to produce shareable content, as it’s easy to add design elements to existing photos with just a few taps on a phone.

However, technological tools are only part of everything. A designer must develop an eye for things that work visually and things that keep viewers from getting the message. The 3 basic web design principles to remember when creating graphics and working with visuals are as follows:

Hierarchy

When a design has multiple elements, the designer must ensure that the most important message is given more visual weight. This is known as hierarchy, which can be achieved in many different ways, such as larger or bolder fonts, placing the most important message literally higher than the rest of the information, and making use of shapes to surround and highlight the focal point. The use of visual hierarchy in web design begins with the message and goals of the design.

First of all, it is crucial to find out the most important details. Website owners would probably like the main message of the design to come in the form of a quote or for viewers to know how to follow them or to know that they have a sale.

The main message should be visually established as the focal point and can have larger text/shapes to make it stand out. Then the secondary message can be included without seeming overwhelming.

As a suggestion, it would be helpful to design the main message, then add more text and use the iOS design wheel to get ideas on how to design multiple elements in one design. Alternatively, when using social media, the secondary message can be conveyed in the copy/comment part.

Balance

Balance gives a sense of stability to a design, gives it its shape, and helps distribute elements evenly throughout the design. Such a uniform space makes it look professional and aesthetically pleasing instead of cluttered and confusing. The principle of balance does not necessarily mean that elements have to be the same size or evenly distributed across the page. It can be symmetrically or asymmetrically balanced.

With symmetric balance, elements have equal visual weight on both sides of the design, while asymmetric balance uses contrast to make the design flow evenly (such as light elements balanced by dark elements).

Color

Another important part of design is color and you should think about this carefully every time you start a new design. Colors dictate the mood of a web design and each one has something different to say. People associate the color green with the environment or non-profit organizations, while red can arouse emotions such as anger.

Blue is a passive color that is more calming, while yellow gives a happy feeling. People don’t need to know more about color theory to find the right colors. They can combine colors according to the image they use. To make it more readable, it would help to use a gradient background for the text, especially if the color of the text is similar. This will allow the text to jump.