Search engine optimization is a technique to improve and control traffic to a particular website or blog page. A business that uses search engine optimization will look better when a user searches for its website or URL on a search engine. The website results appear in the top 10 search results on Google.

Here are some guidelines for writing articles for search engines and social networking sites:

1. Make your articles customer-focused: Your content should always engage the reader. It is important that the headline of the article is captivating and immediately grabs the reader’s attention. It should be written in such a way that it creates awareness and has a subtle meaning. You can post your articles as blogs on Facebook, Twitter, and Orkut, which are popular social networking sites.

2. Always go into detail and understand the topic to write the article well: It is important that the person who is writing the article understands the topic. One must be knowledgeable about the subject and research the matter thoroughly. It should be concise but effective.

3. Avoid plagiarism: A complete bad practice in writing: Plagiarism means taking credit for someone else’s work. Putting your name at the bottom of someone else’s article is considered bad practice. With so much information available on the web, search engines have realized that it is important to give their clients due credit for their work. Therefore, the articles that are published on the network through different directories are verified by the main search algorithms for duplicity and plagiarism. There are many desktop programs that can also check the report before sending it.

4. Placement of your keywords in the articles: It is important to generously place your keywords in the article, but also make sure that it does not detract from the flow and rhythm of the text. It is better if the keyword is present in the title and in the first and last paragraph. It can then be distributed throughout the article very carefully.

5. Use quality content / avoid spam: The writing material you choose to write your own article must be well informative, validated and must have the correct information that positions you as an Expert.

6. Avoid repetition of words and phrases: If the article gives the same information in each paragraph over and over again, it may not attract the reader as it would be quite monotonous.

7. Too much information is just as bad as too little information: Try to keep content as short as possible. The content must be in a concise format so that you can convey the message in that particular paragraph. Ideally, the article should be between 450 and 550 words. This is an acceptable word count among article directories.

8. Proofread your article: Always proofread your article for spelling and grammatical errors. A misspelling can position you as a hobbyist in your space and therefore check your articles for grammatical and spelling errors.

9. Submit your article to as many directories as possible – Post your articles to as many directories and social networking sites as that creates awareness and more chances that people will read your article.

10. Articles on social networking sites should always be in the public interest: The Internet has revolutionized the way people consume information and communicate with each other. With the proliferation of social networking sites, be sure to avoid sensitive topics like racism, religion, and politics. You should always give an overview of your opinion. Posting your articles and creating profile pages on social media can help you achieve higher visibility and credibility online.