The real estate world has seen a drop in transactions, be it leasing, buying or selling, especially in recent times. In today’s tough economic times, landing a new customer is challenging and so is retaining an existing one. Real estate agents must be in their best marketing strategy at all times and, for this, they must be friendly with technology.
You may be the best at what you do, but until you communicate it the right way with the right tools, your efforts may be wasting. Technology and communication must go hand in hand and failure on this issue can cause you to lag behind your competitors. More importantly, there must be a balance between the two and to achieve that balance in your profession, you must work on both aspects simultaneously. Everything from customer communication, connection to the new customer database, sales pitch, after-sales service, and other similar interactions must be done effectively with the help of technology.
Being in the real estate business, you may have noticed that filing or bidding for a real estate agent that lacks the tech aspect affects the entire business. So instead of avoiding technology, why not tailor it to suit you better, as it will help you in ways you might not have thought possible? All you need to do is incorporate some of the technology tools into your day-to-day transactions to make it faster for you and effective for the customer.
Here are some ideas to get you started.
- Smartphone
If you are still using your old mobile phone, it is time to switch to a smartphone with a data plan that allows you to incorporate database tools. It will come in really handy when you need to get in touch with your prospects, regardless of whether you are in the office or away. You can do it all from your smartphone, be it sending or receiving emails, browsing property websites, downloading real estate related news apps, communicate instantly no matter where you are.
- SMS Marketing
SMS marketing is a very effective way to keep in touch with your regular customers and even get acquainted with new ones. Make it part of your customer communication strategy where you can send notifications, inform them of new properties on the market, send fee reminders, invite them to property-related events, send them links, details, and other market-related information.
- Email communication
Emails have become an essential feature when it comes to customer communication. It’s a fast and convenient way to reach real estate agents, builders, clients, especially when it comes to commercial property clients. Make sure you use the best data software for both your computer and your smartphone, so that you can send and receive email even when you’re on the go.
- software
Many software packages are specially designed for the real estate industry and are available at affordable prices to help real estate professionals. You can integrate it into your system for database entry, facilitating broker management, staff, leads, quotes, client account, auditing, and other processes. The softwares are designed to meet the growing demands of the real estate industry and can be used by everyone, developers, builders, contractors, infrastructure developers.
- Website
Your personal website can boost your clientele and your work reputation, as it will be easy for clients to know everything about your work by increasing the trust and reliability factor. They will have a gateway where they can access your property listings and inspection information related to all the properties you have on offer.
- Software presentation
When presenting a property to many clients or a team, you can make use of a presentation software with the help of which you can add photographs of the site, 3D images, manage content, basically create an amazing visual experience for the client giving a boost to the offer of your property.
All of this and more can be part of your daily dealings when it comes to presenting, negotiating, selling or closing a deal. Like any other field, real estate is embracing technology too, and it’s time you did too.