If you write your copy as a conversation, you have a sales letter with almost no effort.

If you have a conversation with a friend, you share a solution that you have found, you are talking about a sales letter. These are things I would say to a friend … I would say, “Hey, are you struggling or are you frustrated because you don’t have as much energy as you used to? If you feel like you.” You’re getting older, faster than time runs Are you frustrated because you have been criticizing your husband or your wife? Have you been having a rage on the road lately? And by the way, have you gained 10 or more 15 pounds lately? “

Then he just goes on to share a solution: “I’d love to tell you what I’ve done recently. You know, in the last 6 months, I started this little aerobics program and you tell me a little bit about it. Wow! After about 2 months of doing it. this aerobics program, I am no longer yelling at my husband or wife, I am not angry at the wheel, I am a much calmer person, I have more energy, I can walk the stairs and all that kind of thing. “

And maybe just ask the question in the sales letter. You say, “Would you like to learn how to do that? If so, I have a great class. On Mondays, Wednesdays, and Fridays at noon I see you online and we do these aerobics. We set up this little camera, or you can use your phone. We are on Skype or Facetime or something, and you do it at your house, and I do it here, and I’ll show you how to do it. And these are all things that will happen while I’m there. This is how it works. “

In a sales letter you are talking about a product, of course. There will be a price to join. Well, you may be writing a copy for something that’s free – an introductory session so you can sell later. But, the price is irrelevant, you just say, “Hey, there is a price.” If you are meeting your friend for coffee and the friend says, “How much is it going to cost?” Well, since he’s your friend, you might say, “Well, it’s not going to cost you anything. But, the gym requires a $ 5 entry fee.” So your friend would pay for that. Let’s leave it to the example of the friend.

When we do this, we are simply talking to a friend, when we write that letter. In my personal opinion, it doesn’t have to go any deeper than that. You don’t need to have any NLP, or any special highlighting, or any super-duper-scientific persuasion language that will make people feel bitten by the snake behind the snake oil. I don’t think we need to use any special “superpower” language in order to communicate to humanity what is happening.

In my opinion, and the way I like to write a sales letter, I want it to be like a conversation in a coffee shop.

Obviously, if we take that coffee shop conversation to the next level, then we could add a price to it. Let’s imagine we talk to our friend again, but instead of inviting him to join us for a private meeting, maybe I say to my friend: “Here’s the thing, I meet 12 other people, Monday, Wednesday , Friday at 12:00, and they each pay $ 50 a month to be able to meet with me. And, you know, friend, if you want to join me, I would love for you to join me, come to the first meeting. it will cost nothing, and you are my friend, so it won’t cost you anything at all. Now, it wouldn’t be fair to everyone else paying, for you to come and not pay, so all I ask is that you sign up like all others after the first session. ” So that might be the only difference if it is a real friend, versus the friends we are making online.

I don’t think we should sell anything to anyone who isn’t our friend in some way. You want to connect with your clients, clients, and / or students on some level. On some level, you care about them. It will be different from your “best friend,” but you need to care about the people you are helping to be successful in business. So when you write to these people, you write to them as if you care, as if they are friends on some level. It makes writing a copy almost effortless because you’re really connecting.