Many businessmen and entrepreneurs reserve several different domain names and domain name variants when starting a new business or launching a new project. Most names are not renewed and are subsequently sold on the open market. The name that is selected for the online presence of the company is compatible with a website. This article looks at whether multiple domain name variants are worth reserving and whether there is any use for so many names.

Registration and renewal cost

Initial registration is just a small part of securing the domain name of your choice. After that, the main headache you have to endure is to renew the names on time and make sure that they are given some use and are not inactive. If you lose the renewal of any name, it can be made available to others and the entire exercise of the preventive registration is dissolved. Some registries allow domain names to be reserved for up to 10 years in a row, while others insist on a maximum period of 2 years. There are many cases where domain names that were reserved for 10 years expire after their 10th year of expiration, due to the domain owner forgetting to register the domain name or losing control of the email address that used 10 years ago. In other cases, the domain was registered in the name of a former member or former employee, and subsequently no one at the company bothered to take control of it. These are some of the disadvantages of blocking many names and not being able to manage them.

New tlds

With the arrival of hundreds of new top-level domain extensions, reserving multiple names has become more difficult and also more expensive. While early online entrepreneurs had to worry about a few variants like, .net, .biz, today it is practically impossible and terribly expensive to reserve all variants and keep renewing them. Even if it takes an average of $ 10 per domain name per year, if an organization reserves 100 tld, it will end up spending $ 1000 and get virtually nothing for its money. In addition to this, many countries offer multiple domain name variations, which can double or triple the number of registrations.

Trademark monitoring

There are numerous online services that monitor your brand names and trademarks and continually search for domain name reservations that may infringe on your trademark rights. This means that they will point out similar or confusingly misleading names that can lead people to believe that you are the offender. But these services are expensive and all they can do is alert you to the violation. From then on, you will have to fight a legal battle to enforce your rights. Assuming you win, the question would be whether it is worth the effort you have put into defending your brand.


In many cyber occupation cases, even if you file a case in a court of law and win the case, you may find it very difficult to enforce the court order, due to the international nature of the infringement and domain name registration. . In some countries it becomes very difficult to defend your trademarks and pursue cases for damages or profits and therefore may not be worth the effort.

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