Email marketing has the *only* advantage over social media that it’s an asset you own.

That’s not to say you can do “whatever you want” with it, but compared to the likes of a Twitter feed (which could ban you), a YouTube channel (which could demonetize you), or a Facebook page (which could censor you). you), an email list is *still* by far the most powerful and effective way for a business to stay in touch with its community.

Of course, strategy and functionality aside, the way an email marketing system fits into the modern business landscape is to provide an extra “step” into the world of a “funnel,” allowing marketers to users to engage in a much deeper and more effective way with the companies. people who value This is more or less where we are seeing the rise/resurgence of the various email platforms (especially paid ones).

In today’s landscape, there are several email marketing offers used by most online marketers. These include:

  • MailChimp (free)
  • AWeber (starting at $20/month)
  • GetResponse (starting at $20/mo)
  • ConvertKit (starting at $20/month)

To be honest, the “business software” market is huge, with many different vendors serving different needs. For example, MailChimp is mainly used by bloggers who want to increase their reach by using a “free” email system. Once they start making more money from their blog, they tend to move on to the more premium offerings.

Two of these premium offerings: Aweber and ConvertKit are now considered the “best” mid-tier email marketing solutions. Both are premium only (no free tier) and provide users with various levels of functionality to help them send emails to their subscribers in both a “single” (broadcast) and “automated” (autoresponder) capacity.

Understanding the difference between the two is the most important step in creating a marketing stack that really works to drive results…

ConvertKit

Founded in 2015 by Nathan Barry, it is aimed at bloggers/”creators” who want to improve their offer to users via email.

The service focuses on providing an underlying mechanism through which the curator can share their content through a series of “automation” features: automated responses that work to give subscribers the ability to receive specific content at specific times.

This system, along with ConvertKit’s focus on giving users the ability to publish “courses” for their audience, has led to a large number of bloggers and creators signing up for the service.

It has now become one of the largest “email marketing” companies by revenue (its numbers are publicly available on BareMetrics), with strong growth.

We found that a large number of Twitter influencers have adopted the system.

Aweber

AWeber was founded in 1998 and has enjoyed great success, particularly as it was the first to introduce a true “autoresponder” system to the email marketing scene.

While its popularity has waned a bit with the “new” generation of marketers, it’s still easily one of the top 5 email marketing systems.

The main benefit of using Aweber lies in its simplicity: it allows you to send emails several days after someone has subscribed to your various email lists. This allows you to continue providing updated content for the duration of your subscription.

Aweber’s main drawback lies in its inability to integrate well into the “social” age. There’s not much that’s intractable about it, and therefore means you’re pretty much stuck trying to make a 90s tool work in the 2010s. If you just want to put a “subscribe” box on your website, it works fine… but if you need something more specific, you’d better use ConvertKit.

Conclution

Ultimately, the choice is between which service you are most drawn to.

Aweber is for more regimented “Internet Marketers” who maybe have an actual consulting practice, or are somehow involved with a more “industrial” type of business (manufacturing or whatever).

Convertkit is designed to be more progressive, “modern” and “creator” focused. This gives a distinctly different set of “DNA” than Aweber and has therefore attracted many “next generation” marketers who are typically much more “social”.

For this reason, the best thing to do is to see how you are going to use the various applications. Aweber is primarily for people who need a simple service that works regardless of where they publish… ConvertKit is more for those who focus on giving blog viewers a reason to “sign up” for additional content.

If you’re an artist, author, or other “creative” type, ConvertKit will be better. If you are a marketer, a seller, a “brick and mortar” business, AWeber will be much more effective. Again, they both work the same way (they send emails to users), but the way they do it is different.

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